Using an Unnamed Deceased Cartoonist to Sell

Is this shameless? Deceitful? Has another crime been committed against the above cartoonist in the photo?Here's the background:Bulldogs Biz, a company I have never heard of, sells business plans via eBay. Most of them sell for $40. One of the businesses is titled:Home-Based CARTOONIST SBA Funding CompleteThey tell you they are good at getting you money. They have, they tell you, a 94% success